Arriva launches a safety campaign to encourage children to cross the road safely
Arriva, a leading UK bus operator has created road safety resources in a bid to encourage children aged up to 16 to 'Stop and Stay' at the kerb, before they cross the road.
With many children taking the bus to and from school, Arriva has devised a booklet, which schools will be sharing with pupils to highlight the need to stay alert when crossing the road.
The bus operator has also launched posters on buses, so that pupils can see the dangers of crossing the road without looking for traffic and finding a safe place to cross, clear of the moving bus.
Matthew Mort, risk manager, said, “It’s really important that schoolchildren listen to our clear message: Don’t leave the bus and go running in front of it – Stop and Stay.
“Wait for the bus to leave and then cross the road in a safe way.
“We understand that you’re in a hurry to get to school or to get home, but if you wait just a moment it could save your life.
“I’d also encourage any parents or carers reiterate the dangers of crossing the road without waiting and looking, and make sure their kids are clear about how they should cross the road safely.
“There are lots of practical tips and advice in our booklet, so I’d recommend you start there.”
Schools, parents and carers can access the resources and further information by visiting the Arriva Stop and Stay campaign page.
The campaign video can be viewed here.